5 Iconic Watches and Their Affordable Alternatives

The Audemars Piguet Royal Oak is a groundbreaking watch that redefined the luxury sports watch category when it was introduced in 1972. Its unique octagonal bezel, integrated bracelet, and “tapisserie” dial make it instantly recognisable. However, the Royal Oak’s exclusivity and high price make it a dream for many collectors.

For those looking for a more affordable alternative, the Tissot PRX Powermatic 80 is a standout option. Inspired by Tissot’s own 1970s designs, the PRX features an integrated bracelet and a clean, minimalist dial that echoes the Royal Oak’s design language. Its Powermatic 80 movement offers an impressive 80-hour power reserve, making it a strong contender in the affordable luxury segment.

41 x 10.5mm stainless steel case, 53mm lug to lug, AP calibre 4302 self-winding movement, strap options include a stainless steel bracelet.

40 x 10.9mm stainless steel case, 39.5mm lug to lug, Powermatic 80 movement, strap options include a stainless steel bracelet, leather strap, or rubber strap.

The Cartier Tank, first introduced in 1917, is an icon of elegance and sophistication. Its rectangular case and clean lines have made it a favourite among style icons and watch enthusiasts alike. The Tank’s timeless design is a perfect blend of form and function, making it a must-have for any serious collector.

For those looking to capture the essence of the Cartier Tank without the associated price, the Longines DolceVita offers a compelling alternative. Like the Tank, the Longines DolceVita features a rectangular case and a classic, elegant design that exudes sophistication. Longines, with its rich history and reputation for quality, ensures that the DolceVita is not just a stylish accessory but also a reliable timepiece.

While the DolceVita may not carry the same prestige as the Cartier Tank, it offers a similar aesthetic and a taste of luxury at a more attainable price. It’s an excellent choice for those who appreciate the Tank’s design but are looking for something more accessible.

25.5 x 6.6mm stainless steel case, 33.7mm lug to lug, quartz movement, strap options include a calfskin strap in various colours.

28.2 x 10.3mm stainless steel case, 47mm lug to lug, Longines Calibre L592 automatic movement, strap options include an alligator strap in various colours.

The Rolex Daytona is perhaps one of the most coveted chronographs in the world, known for its association with motorsport and its exceptional craftsmanship. With its tachymeter bezel and robust design, the Daytona has become a symbol of speed, precision, and luxury. However, its high price and limited availability make it a challenging acquisition.

An alternative that captures the spirit of the Daytona is the Longines Conquest Chrono. Known for its robust construction and reliable performance, the Conquest Chrono offers a sporty design with a chronograph function, making it a practical and stylish choice. The Conquest Chrono’s pricing, combined with Longines’ heritage of crafting high-quality watches, makes it a reliable and appealing choice for those who admire the design of the Daytona.

40x 11.9mm Oystersteel case with ceramic bezel, 47mm lug to lug, Rolex Calibre 4131 self-winding movement, strap options include an oystersteel bracelet.

42 x 14.3mm stainless steel case with ceramic bezel, 50.2mm lug to lug, Longines Calibre L898 movement beating at 28,800 vph. Strap options include stainless steel bracelet, rubber strap, or fabric strap.

The Patek Philippe Nautilus, designed by Gérald Genta and introduced in 1976, is a grail watch for many collectors. Its distinctive porthole-inspired case and integrated bracelet make it one of the most recognisable luxury sports watches. However, the Nautilus is also one of the most elusive and expensive watches on the market, making it a dream for many.

For those who love the Nautilus aesthetic but are looking for a more affordable option the Citizen Tsuyosa is an excellent choice. This watch captures the essence of the Nautilus with its integrated bracelet and clean, minimalist dial. Citizen’s reputation for reliability and precision ensures that the Tsuyosa is not just a stylish accessory but also a dependable timepiece. With its reasonable price point, it’s an excellent option for those who admire the Nautilus but are looking for something more accessible and budget-friendly.

40 x 8.3mm stainless steel case, 44.5mm lug to lug, Patek Philippe Calibre 26-330 S C. Automatic movement. Strap options include a stainless steel bracelet.

40 x 11.7mm stainless steel case, 45mm lug to lug, automatic movement, strap options include a stainless steel bracelet

The Omega Seamaster range is synonymous with adventure and durability, known for its association with James Bond and its exceptional dive capabilities. The Seamaster’s robust design, helium escape valve, and superior water resistance make it a favourite among divers and watch enthusiasts alike. However, for those looking for a more affordable alternative, there are several excellent options.

The Certina DS Action Diver is a worthy alternative, offering professional-grade water resistance, a unidirectional bezel, and a rugged design that rivals the Seamaster for £815. Certina’s commitment to quality and its heritage in producing reliable dive watches make the DS Action Diver a fantastic choice for those who want a Seamaster-like experience without the luxury price tag.

Another strong contender is the Hamilton Khaki Navy Scuba coming in at £790. Known for its robust build and excellent value, the Khaki Navy Scuba offers a similar aesthetic to the Seamaster, with its rotating bezel and water-resistant case. Hamilton’s rich history in producing military and dive watches ensures that the Khaki Navy Scuba is both reliable and stylish, making it a great option for those who appreciate the Seamaster’s design but are looking for a more budget-friendly alternative.

42 x 13.6mm stainless steel case, 49.9mm lug to lug, Omega 8800 movement, strap options include a stainless steel bracelet and rubber strap.

40 x 12.9mm stainless steel case, 50mm lug to lug, Calibre H-10 movement. Strap options include a rubber strap.