Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997 the brand was acquired by the Richemont Group and launched on the international market. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.
Technical precision, unwavering reliability. With your Panerai by your side, no obstacle feels too great—and it is in this tradition dependability that we invite you to join Pam.Guard, which provides added protection to your most trusted timepiece through an extended international limited warranty.
PANERAI watches are a natural blend of Swiss technology, Italian design, and passion for the sea. Modern styling with minimal lines, the LUMINOR collection is the essence of Panerai. Iconic, strong and instantly recognisable, the style has been developed since 1950, with the original Luminor watches being manufactured for the Italian Navy. Discover this fascinating luxury watch brand at Chisholm Hunter today.
Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997 the brand was acquired by the Richemont Group and launched on the international market. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.
