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Bell & Ross
Bell & Ross stands at the pinnacle of precision and innovation in the world of luxury watches. The brand was established in 1994 by Carlos Rosillo and Bruno Belamich, who brought together a team of watch designers and aeronautical control panel specialists with one project in mind: to create timepieces perfectly suited for professional use.
Renowned for their iconic square cases and clear readability, Bell & Ross watches meet four basic principles: legibility, functionality, reliability and precision. Bell & Ross continues to redefine the art of timekeeping, seamlessly blending heritage with cutting-edge technology to create watches that are as enduring as they are timeless.
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BR-03 INSTRUMENT
Since 2006, the BR-03 has been a Bell & Ross icon, inspired by cockpit instruments and defined by its “round in a square” design. Reworked in 2023 with a 41mm case, slimmer hands, and the BR-CAL.302 movement with 54-hour reserve, it expanded in 2025 with the Skeleton family, showcasing a sapphire dial and skeletonized calibre.
BR-03 DIVER
The BR-03 Diver is the first square diving watch, meeting ISO 6425 standards for water resistance, legibility, and durability. In 2024, its seventh anniversary brought a modernised design with a ceramic bezel, enhanced strap, and improved movement offering 54-hour reserve, while retaining 300m depth resistance.
BR-05
Launched in 2018, the BR-05 brought an urban style with its integrated bracelet and signature “round in a square” form. In 2024, the collection expanded with ceramic editions, a material resistant to corrosion, scratches, and wear. Lightweight, hypoallergenic, and timeless, ceramic reinforces Bell & Ross’s vision of robust, modern city watches.
BR-X5
The BR-X5 adds a new chapter to the urban collection with Bell & Ross’s first manufacture calibre in a permanent line. The BR-CAL.323 delivers 70 hours of power, COSC-certified precision, and is revealed through a sapphire case-back. Movement and case are backed by a 5-year guarantee, ensuring performance and durability.
LIMITED EDITIONS
Limited Editions embody exclusivity and creativity, produced in strictly numbered series that highlight the brand’s aeronautical DNA. Crafted with rare materials or bespoke complications, each piece blends technical mastery and bold design. Designed for collectors and enthusiasts alike, they capture moments in time as exceptional watches.
CHISHOLM HUNTER RECOMMENDS
Bell & Ross BR-03 Skeleton Black Ceramic 41mm Watch
Innovation and sophistication. The BR-03 Skeleton embodies the leading edge of innovation in watchmaking. Its openworked dial and exposed movement reveal the complexity and beauty of the watch mechanism. Its 41-mm black case serves as the modernist frame around this contemporary work of art.
The power of transparency. Clearly inspired by the technical and functional purity of aeronautics, the iconic Bell & Ross model, which spearheads the collection in its black ceramic version, has once again been reinvented with skeletonisation.
CHISHOLM HUNTER YOUTUBE
Bell & Ross BR-03 Collection
The New BR-03 41mm's story draws inspiration from the world of aviation. A team of watch designers and aeronautical control panel specialists joined forces with one objective: creating timepieces ideally suited for individuals operating in the most extreme circumstances.