Longines
Longines has been based in Saint-Imier, Switzerland, since 1832, building a reputation for elegant Swiss watchmaking shaped by tradition, precision and performance. The brand is known for creating timepieces that balance refined design with practical innovation, making Longines watches a popular choice for those seeking luxury, reliability and everyday wearability.
Throughout its history, Longines has introduced important watchmaking advances, including the GMT function, flyback chronograph, high-frequency wristwatch and rotating bezel. Its long-standing experience as a timekeeper for world championships and partner of international sports federations has also strengthened its connection with the world of sport. Today, as part of the Swatch Group Ltd, the world’s leading manufacturer of horological products, Longines continues to offer beautifully crafted watches across a wide range of styles, from classic dress pieces to performance-led sports watches.
Longines blends Swiss elegance with performance-led watchmaking across a diverse collection of timepieces. Whether you are looking for a refined everyday watch, a sports-inspired design, a travel-ready companion or a classic piece with traditional complications, the Longines collection offers styles to suit a wide range of tastes and occasions.
To find the right model quickly, shoppers can browse by category, including All Longines Watches, Men’s Longines Watches and Ladies’ Longines Watches. This makes it easy to compare case sizes, dial designs, strap options and overall style, whether you are choosing a watch for yourself or as a gift.
Longines watch prices can vary depending on the collection, movement type, materials and complications. Automatic movements, chronographs, GMT functions, moonphase displays and premium materials can all influence the final price. Using filters while browsing is a helpful way to narrow the selection by budget, case material, strap type, movement and features, allowing you to focus on the watches that best suit your preferences.
Each Longines collection has its own character. The Conquest range is ideal for those who want sport-elegance versatility, while HydroConquest offers water-ready performance with a bold, contemporary look. The Master Collection is suited to those who appreciate classic complications and traditional watchmaking detail, while DolceVita brings refined rectangular styling with a distinctly elegant feel. For travel-inspired functionality, the Spirit and Zulu Time collections offer practical designs with a strong sense of adventure. Those drawn to vintage-led appeal may prefer the Legend Diver or Heritage models, which celebrate Longines’ historic design codes with modern reliability.
Browse the Longines collection online to discover the style that feels right for you, with UK shopping reassurance including delivery options, finance options where available, and expert aftercare support from Chisholm Hunter.
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Conquest
Elegance
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Master
CHISHOLM HUNTER RECOMMENDS
LONGINES Conquest Ladies 34mm Automatic Watch
This new Conquest is driven by an exclusive Longines self-winding mechanical movement. Presented in a 34 mm steel case water-resistant up to 10 bar (100 m), it features a snailed pastel-green sunray dial with rhodium-plated hands and applied rhodium-plated hour markers with Super-LumiNova® treatment. The date aperture is at 6 o’clock. The watch comes with a stainless steel bracelet.
CHISHOLM HUNTER YOUTUBE
NEW Longines Spirit Zulu Time 1925 - SECRET Detail
Here is the hands-on review of the new Longines Zulu Time 1925!
New Arrivals
The Legacy of Longines: Heritage, Sport Timekeeping and Swiss Elegance
Longines is definitively characterised by its Swiss elegance and a long-standing involvement in sport timekeeping, successfully creating watches that balance refined styling with practical performance. This carefully engineered range seamlessly suits multiple lifestyles, transitioning effortlessly from everyday classic dress wear to dedicated sport-led models. Whether you seek a pristine Longines watch for an evening gala or a robust tool watch, the brand's commitment to precision remains unyielding.
Choosing a Longines Watch by Collection
We advise shoppers to use the diverse collections as a quick decision framework: Conquest for sport-elegance versatility, HydroConquest for water-ready performance, the Master Collection for classic complications and dress styling, DolceVita for refined rectangular elegance, Spirit and Zulu Time for aviation and travel-inspired functionality, and the Legend Diver or Heritage lines for vintage-led design. We highly encourage filtering by collection to expertly narrow your choices.
Longines Watch Price and Unsurpassed Value
Longines offers remarkably strong value within the sphere of Swiss watchmaking. A Longines watch price varies by collection, movement type—whether precision quartz or intricate automatic—materials, and complications. It is prudent to compare models by budget first, then narrow your selection by intended use and style. Discerning clients may also occasionally secure exceptional pieces during a Longines sale.
UK Buying Confidence and Aftercare
Buying Longines watches in the UK is significantly easier when customers can access clear technical specifications, interest-free finance options, prompt delivery support, and servicing or bracelet adjustment help. We encourage users to browse Men’s, Women’s, or All Longines watches, then explore specific collections for deeper selection. For ongoing maintenance, discover our dedicated watch servicing and repairs, or view our wider Swiss watches portfolio.