The Rolex Day-Date, also known as the "President," is a luxury watch introduced by Rolex in 1956. It was the first wristwatch to display both the date and the day of the week, spelled out in full, at the 12 o’clock position. It is made only in precious metals such as gold or platinum.
The Rolex Day-Date earned its "President" nickname because of its popularity among world leaders and influential figures. The term also refers to the iconic bracelet style, known as the President bracelet, which accompanies the Day-Date models.
The Rolex Day-Date is exclusively available in precious metals such as 18k yellow gold, white gold, Everose gold, and platinum. It is never produced in stainless steel, making it one of the most luxurious models in the Rolex line.
The cost of a Rolex Day-Date varies depending on the material and specific model. Generally, prices start around £30,000 for models in 18k gold and can exceed £50,000 for platinum versions or those with diamonds and other embellishments.
Yes, the Rolex Day-Date is waterproof up to 100 metres (330 feet), thanks to its Oyster case construction. This makes it suitable for everyday use, including swimming and other water-related activities.
The Rolex Day-Date is equipped with a self-winding mechanical movement and offers a power reserve of approximately 70 hours, meaning the watch can run for nearly three days without being worn.
The Rolex Day-Date is primarily available in 40mm and 36mm case sizes. These options cater to different wrist sizes and preferences, offering a classic look in both larger and more traditional dimensions.
Yes, the Rolex Day-Date is known for holding and often appreciating in value over time. Its status as a luxury timepiece, combined with its precious materials and Rolex’s strong brand reputation, makes it a solid investment for collectors.
The President bracelet is a signature design feature of the Rolex Day-Date, offering both comfort and elegance. It features semi-circular three-piece links and is exclusively made in precious metals to complement the luxurious nature of the watch.
Yes, the Rolex Day-Date offers various customisation options, including different dials, bezels, and materials. You can also choose models with diamonds or other precious stones for an even more luxurious appearance.