If there is one brand that keeps their cards close to their chest nearing the watch event of the year, it is Rolex. As Watches and Wonders 2024 approaches, the watchmaking brand keep all their latest creations under lock and key. Today, Rolex unleash their designs to the world and what a world to be in.
For over 160 years, TAG Heuer has been synonymous with ground-breaking timepieces that defy convention. This year, the brand once again takes centre stage, captivating watch enthusiasts worldwide with their latest creations. Unveiling not 1 but 4 new models, let’s delve into the details of these remarkable unveilings at Watches and Wonders 2024
Tuesday, 9th April 2024 marks the beginning of highly anticipated launches of Watches and Wonders 2024. This morning the city of Geneva is bursting with excitement over some of the most coveted releases that will be seen in 2024. The newest pieces in the TUDOR collection combine cutting-edge features with classic elegance, each with its own allure and refinement. Now let's examine what makes each model unique.
Only 10 days ago, (yes 10!) saw the release of the highly anticipated Swatch x OMEGA MoonSwatch Mission to the Moonphase- New Moon. However, what was thought to be a one time, homage to the OMEGA Speedmaster release, has turned out to be a watch launch duo. And I couldn't be more excited. So, why is everyone ready to launch to the moon? Let’s find out!
On April 9th, 2024, the city of Geneva welcomes an influx of horologists and watch enthusiasts through their doors for the highly anticipated Watches and Wonders event. The watch event of the year is where luxury and indie brands alike come together to show off their latest creations. With exclusive displays, conferences, panels, and launches, it’s like nothing else in the world of watches.
With our director, Max Brown, and myself, Harrison Brown, going along, we will be getting an inside scoop on the daily launches at W&W. To make sure you’re prepped and ready, we have everything you need to know about the weeklong event and where you need to be for the launches of the year!