On April 1st, 2025, the city of Geneva welcomes an influx of horologists and watch enthusiasts through their doors for the highly anticipated Watches and Wonders event. The watch event of the year is where luxury and indie brands alike come together to show off their latest creations. With exclusive displays, conferences, panels, and launches, it’s like nothing else in the world of watches.
With our director, Max Brown, and myself, Harrison Brown, going along, we will be getting an inside scoop on the daily launches at W&W. To make sure you’re prepped and ready, we have everything you need to know about the weeklong event and where you need to be for the launches of the year!