7 Remarkable Watches: A Diverse Collection of Timekeeping Excellence
- 30 Jul 2023
Longines is renowned in the luxury watch industry for excellent timepiece accuracy and high-quality craftsmanship. Here's what you should know before you buy.
A brief history of Longines Watches
Derived from the Swiss Les Longines meaning long meadows, Longines pays homage to the first factory site built in Switzerland in 1867 to manufacture the luxury watches we know today.
The Longines brand started in 1832 when Auguste Agassiz and his two partners established the Saint-Imier establishment to make and sell pocket watches. After becoming head of the company and the watches finding success in the United States, Agassiz took on his nephew, Ernest Francillon, to run the company. Here, Francillon worked on ways to improve the manufacturing methods in watchmaking.
While under Agassiz, the brand used common procedures used in watchmaking whereby watchmakers would work at home and supply their products to the trading offices. However, Francillon wondered about how the industrial revolution would impact the manufacturing process so he decided to take all the different stages of watchmaking and bring them all under one roof.
To achieve this, Francillon bought two adjoining pieces of land in 1866 and built his factory which was completed a year later. The factory was built on the bank of the River Suze, known locally as Les Longines', meaning long meadows, and so Francillon adopted this name for his factory.
Francillon then took on Jacques David who helped develop the machines required for perfecting watch manufacturing. Because of his innovation and industrial thinking, Francillion continually expanded the factory until the early 20th Century.
The research into technology at Longines rewarded them with various prizes, the first of which was awarded at the Universal Exhibition in Paris in 1867 for its first pocket watch product - the 20A. Throughout the brand's history, technical research has allowed Longines to produce high-precision timekeeping and quality manufacturing.
Due to its precise timekeeping reputation, Longines is the official timekeeper in many sports, including equestrian, horse-racing, Formula 1, alpine skiing competitions and gymnastic competitions. To this day, Longines continues to be a reliable and precise timekeeping brand, not only for sports but for all the masses.
Who owns the Longines brand today?
Longines has been a subsidiary of the Swiss Swatch Group, formerly Socit Suisse de Microlectronique et d'Horlogerie (SMH), since 1983. Founded by Nicholas G Hayek, the Swiss Swatch Group is the world watchmaking leader, with other brands such as ETA, Omega, Harry Winston, Hamilton and more under the company.
The current president of Longines is Matthias Breschan who has previously worked for the Swatch Group sister brands, Hamilton and Rado, for a number of years.
Where are Longines items produced now?
Longines watches are still being made in Switzerland, St-Imier, where they were first produced and have remained there since. They are the only watchmaker to have stayed in their original hometown to this day.
What is in the Longines range?
Longines continues to produce one of the most precise timekeeping watches in the world, but their range also includes sunglasses and straps for watches. The Longines tradition of keeping to quality is evident with their ability to provide original straps for watches so you can keep the authentic look of your watch or you can customise it to your preference.
In 2019, Longines began designing, producing and distributing the new optical and sun eyewear range for men and women. This new range embodies the brand's aesthetic and technological know-how to provide exquisite products. The optical and sunglasses range was developed in compliance with the strictest quality requirements and meticulous attention to detail, much like the production of its watches.
Where can I buy Longines products?
Longines products are widely available both online and in-store“ thanks to the company's selected network of retailers. You can find approved retailers in your country that sell authentic Longines products on their websites. Select countries can also purchase from Longines' online stores. At Chisholm Hunter, we stock a wide range of official Longines products including the high-performance HydroConquest for professional divers; the exquisite La Grande Classique collection; the classically authentic Master collection and the impeccable design of the Spirit watches.
How much do Longines products cost?
As with any luxury watch line, prices are on the higher end however, in relation to the rest of the watch industry, Longine places itself as a more attainable and affordable luxury brand compared to its pricier competitors.
Many high street retailers will have Longines products starting from around the £600 mark for the Conquest or La Grande Classique collections and up to several thousands of pounds for collections with more advanced technology and design.
The technical precision and high-quality build of Longines watches coupled with its devotion to tradition and research have helped place the company as the successful luxury brand it is today.
How can I tell if a Longines product is genuine?
Many Longines watches have very small numbers and markings printed on the dial below the number 6. These small markings show the movement number and plate number, which you'll need a magnifying glass to see. Counterfeit Longines watches usually don't have these markings but the ones that do are often done improperly, with defects and have more scratches on the dial surface.
Another way to find out if your Longines watch is genuine is to check the back of the watch case. A genuine Longines watch will be engraved with the watch brand name, the name of the country the watch was manufactured in and special trademark patterns for the watch brand. An authentic Longines watch case is fine and exquisite with a high finish and consistent assembly. A counterfeit watch will have a rough and imprecise watch case. Usually, letters are engraved on the open position of the case to show the amount of gold plating but counterfeit products will not have this mark. You can also check for the authenticity of your watch by going directly to Longines. Since 1867, Longines has kept a record of every single serial number of its watches so you can receive detailed information about your watch and a certificate of authenticity if it is genuine. Longines serial numbers are found engraved on the back of the watch case and are 5 to 8 digits long. In some cases, the serial number may be found on the movement or inside the watch so you may have to remove the case to see it.
Where can I get my Longines watch appraised?
If you'd like to get an appraisal of your Longines products then look for a local jeweller or watchmaker who offers a valuation service.
Older pieces that are in excellent condition will hold their value the best and holding on to pieces that have complicated mechanical workings will give you the highest resale price.
How do I wear my Longines watch?
The beauty of the Longines collection is that a single watch is enough to lift any outfit. Each of the Longines collections will match the occasion, day and outfit. For formal events, many of the Longines collections provide the simple, minimalistic and elegant watch you need to match your outfit.
For casual wearing, you can wear a watch from any of the collections and match it to your outfit, ensuring your arms have the right amount of luxury with elegant dials, gold or silver accents and a classic strap to elevate your look.
How to clean a Longines watch?
Longines watches have been designed to be durable but once in a while, they can require some cleaning to maintain their sharp and elegant look. It's recommended to use a toothbrush and soapy water to clean the metal bracelets and waterproof casings. Then, rinse with clean water and dry with a soft cloth. Your Longines watch should be looking as good as new.
Think a Longines watch could be for you? Take a look at their collection here today.
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In the vast world of horology, there are timepieces that transcend mere functionality and become iconic symbols of style and craftsmanship. Crafted with precision, style, and a nod to history, these watches become much more than mere accessories; they become cherished companions for life's adventures. In this blog post, we invite you to explore a curated selection of seven remarkable watches, each with its own unique allure. From the coveted Grand Seiko Tokyo Lion to the elegant Omega Seamaster De Ville, this collection showcases the artistry and innovation that define the world of luxury watches.
The Grand Seiko Tokyo Lion stands as a testament to the artistry and craftsmanship of Japanese watchmaking. With its striking silver dial and stainless-steel bracelet, this watch exudes a refined and sophisticated presence. Powered by Seiko's Spring Drive movement, the Tokyo Lion offers unparalleled accuracy, with its sweeping second hand mirroring the smooth passage of time. Assembled by skilled artisans in the famed Shinshu Watch Studio, the Grand Seiko Tokyo Lion is a true symbol of horological excellence.
Grand Seiko Sport Tokyo Lion Spring Drive 44.5mm
Taking inspiration from the cockpit instruments of aviation's golden age, the IWC Pilot's Mark XX IW328205 captures the essence of adventurous spirits and the thrill of flying. The green dial, reminiscent of a vintage aircraft dashboard, complements the rugged brown leather strap, ensuring both style and durability. Equipped with an automatic movement, this timepiece promises precise timekeeping while embodying the adventurous spirit of aviators past and present.
IWC Pilots Mark XX Automatic 40mm
TAG Heuer, a name synonymous with innovation and precision, brings the future to your wrist with the Connected Men's Watch. Seamlessly blending contemporary design with cutting-edge technology, this watch boasts a sleek black dial and a robust rubber strap. The Connected Men's Watch is not only a stunning accessory but also a powerful smartwatch, offering a range of functionalities to enhance your daily life. From fitness tracking to receiving notifications on the go, this TAG Heuer timepiece is an embodiment of modern luxury.
TAG Heuer Connected Calibre E4
The Longines Spirit Men's Watch embodies the enduring spirit of exploration and adventure. Its black dial, set within a stainless-steel bracelet, reflects a timeless elegance. Driven by an automatic movement, this watch ensures precision while evoking a sense of nostalgia for the golden age of aviation. Whether navigating the skies or the urban jungle, the Longines Spirit Men's Watch is a reliable companion, exuding both class and versatility.
Longines Spirit Automatic 39mm
The TUDOR Black Bay Fifty-Eight is a tribute to vintage dive watches, capturing the essence of timeless maritime heritage. The sleek black dial, iconic "snowflake" hands, and vintage-inspired design pay homage to TUDOR's rich history of crafting exceptional diving timepieces. Housed in a sturdy stainless-steel case and complemented by a comfortable fabric strap, this watch is perfect for both formal occasions and rugged adventures. With its smaller case size, the Black Bay Fifty-Eight offers a classic look that appeals to both seasoned collectors and watch enthusiasts seeking a touch of nostalgia.
TUDOR Black Bay Fifty-Eight 39mm
The Hamilton Khaki Aviation pays homage to military field watches of the past. A tribute to the brand's pioneering aviation roots. Its bold black dial, adorned with large easy-to-read Arabic numerals and luminous hands, ensures effortless readability, even in challenging conditions. The watch's rugged stainless-steel case provides durability, while the black leather strap adds a touch of sophistication. Driven by a reliable automatic movement, the Khaki Aviation watch upholds Hamilton's legacy of precision timekeeping. Whether soaring through the skies or navigating everyday life, this timepiece blends functionality and style for the modern-day adventurer.
Hamilton Khaki Aviation Pioneer Mechanical Chrono
The Omega Seamaster 300 Meter is an icon of the deep. A symbol of Omega's excellence in watchmaking and maritime exploration, the Omega Seamaster Diver 300M combines a dynamic green dial with a robust rubber strap. The distinctive wave pattern on the dial pays tribute to the watch's aquatic heritage, and its stainless-steel case ensures exceptional durability. Powered by an accurate automatic movement, the Seamaster Men's Watch is a reliable companion for divers and water sports enthusiasts alike, boasting an impressive water resistance rating. With its sporty yet refined aesthetics, this timepiece effortlessly transitions from underwater escapades to sophisticated events, making it an iconic choice for those who seek both performance and elegance.
Omega Seamaster Diver 300M Co-Axial Master Chronometer
In conclusion, these seven remarkable watches epitomize the artistry and innovation that define the world of watchmaking. Each timepiece in this collection offers a distinct blend of heritage, performance, and style, making them true marvels on the wrist. Whichever watch you choose, it will undoubtedly become a treasured piece that stands the test of time, both aesthetically and functionally. Whether you seek a robust diving companion, a military-inspired classic, or a sophisticated dress watch, embrace elegance and precision with Chisholm Hunter's exquisite selection of remarkable watches.
Think Chisholm Hunter could be the one for you? Take a look at our timeless timepieces here today!
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