It starts with a simple, yet revolutionary concept: A watch that never needs a battery.
Citizen is recognised as a worldwide leader in advanced technology. From the world’s slimmest LCD watch to the first voice recognition watch and the world’s first professional dive watch with an electronic depth sensor, Citizen’s record of world firsts is unmatched. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
CITIZEN ECO DRIVE
Inventing a technology to ensure watch that never stops anywhere in the world was one of the challenges for CITIZEN. In 1976, They invented the world’s first light-powered analog quartz watch that runs using only light as a power source. This technology, now known as “Eco-Drive,” can generate power from any light source, artificial, natural and even dim light to keep watches running without ever replacing batteries.